Is Buying Gold Jewellery a Good Investment? Everything You Need to Know

Gold jewellery has adorned people for centuries, prized not just for its aesthetic appeal, but also for its cultural significance and financial value. But, is it smart to buy gold jewellery as an investment? Let’s explore and find out.

Why Gold Jewellery is More Than Just an Accessory

Gold holds a rich historical and cultural significance, often symbolising wealth, power, and prestige across various civilizations. This enduring legacy contributes to its intrinsic value, making it a timeless asset cherished across cultures and generations.

Gold jewellery is unique because it offers a dual benefit. It allows the wearer to enjoy its beauty while simultaneously preserving wealth. Unlike other types of jewellery that may depreciate over time, gold jewellery has the potential to hold its value. Moreover, it can be passed down as an heirloom, carrying sentimental and financial value through generations. 

How Gold Jewellery Retains and Appreciates in Value

If you’re considering gold jewellery as an investment, you need to understand what affects the value of a jewellery piece: 

• Gold Purity (Karat): Higher karat gold (22K, 24K) means more pure gold, which in turn increases value.
• Craftsmanship and Design: Intricate designs and artistry can boost a piece’s desirability and price.
• Designer/Vintage Pieces: Limited production and brand recognition can increase the value of designer or vintage gold jewellery, especially as pieces become rare and collectible
• Market Trends: Gold jewellery value fluctuates with open market gold prices.

Gold Prices

The current price* for gold is:

• 916 gold: S$151
• 999 gold: S$162

*Prices updated as of 20 Mar 2025

Over the last 10 years, gold prices have steadily increased by 147.7%. To keep up with the price of gold, you can visit our page on gold price or check out online price trackers.

Comparing Jewellery as an Investment with Other Forms of Gold

Let’s compare jewellery to other gold investment forms to explore why you might want to consider gold jewellery as an investment.

Gold Jewellery

• Value Factors: The value of gold jewellery is influenced by several factors beyond just the gold weight, including:
  • Craftsmanship: Intricate designs and skilled artistry can significantly increase a piece’s value.
  • Brand and Designer: Pieces from renowned designers or luxury brands often command higher prices.
  • Historical Significance: Antique or vintage jewellery can hold substantial value due to its rarity and historical significance.
• Liquidity: Generally less liquid than bars or coins. Selling jewellery might require finding a buyer who appreciates its design and craftsmanship, which can take time.
• Purity Variation: Gold jewellery comes in various karats (e.g., 14K, 18K, 22K), and is sometimes mixed with other metals, influencing its gold content and value.

Gold Bars

• Value Factors:
  • Purity: High purity (e.g., 99.99%) directly correlates with value.
  • Weight: Standardised weights to simplify valuation.
  • Market Price: Value is dictated by the current global gold market price.
• Liquidity: Highly liquid and easily traded in global markets.
• Composition: Pure gold, typically with minimal to no alloy mixtures.

Gold Coins

• Value Factors:
  • Gold Content: Value tied to the coin’s gold weight and purity.
  • Numismatic Value: Rarity, historical significance, and condition contribute to collectible value.
  • Mint and Origin: Certain mints or countries of origin can enhance value.
  • Market Price: Gold content value is tied to the current global gold market price.
• Liquidity: Generally liquid, easier to trade than jewellery, and sometimes easier than bars in smaller quantities.
• Composition: Gold, often alloyed with other metals for durability, with varying karatage.

What Gold Jewellery to Buy for Investment

Convinced about the benefits of gold jewellery and looking to buy a piece or two as an investment?

When buying gold jewellery specifically for investment purposes, prioritise investment-grade pieces with high gold purity. Aim for a minimum of 22K (916 gold) or, ideally, 24K (999 gold) to maximise the intrinsic gold value. These higher purities ensure a greater return on your investment, as the value is more closely tied to the gold’s market price.

Investment-grade gold jewellery focuses on the purity and weight of the gold to make the piece a tangible asset. In contrast, fashion jewellery prioritises design and aesthetic appeal, sometimes using lower karat gold or gold plating.

SK Jewellery offers a selection of gold jewellery in investment-grade 916 and 999 gold. Explore options like our 999 gold charm bracelets, gold pendants, gold earrings, gold rings and more. These pieces offer a great balance of being visually stunning while still being a reliable long-term store of value.

Should You Invest in Gold Jewellery?

Ultimately, investing in gold jewellery is a personal decision that balances financial considerations with aesthetic appreciation. 

If your goal is to own a wearable asset that you can enjoy daily, gold jewellery is an excellent choice. While gold’s inherent value makes it a reliable store of wealth and a potential investment, the primary appeal of jewellery often lies in its beauty and personal significance. The investment aspect, while present, typically plays a secondary role for most buyers. 

We invite you to explore SK Jewellery’s exquisite gold jewellery collection, where you can find pieces that resonate with your style and preferences. For those seeking pure gold investment, SK Jewellery also offers gold bars, providing a straightforward way to invest in precious metals.