As the first retailer to launch 999 Pure Gold in Singapore, SK Jewellery continues to redefine the perceptions of gold with master artistry and craftsmanship. Only the most exquisite and intricate gold jewellery are expertly crafted by us.

How is gold purity affected How is gold purity affected


Gold tends to be soft and malleable when in its true form, as well as one of the most valuable metals on the planet. For centuries, humans have adorned themselves with gold jewellery as a way to showcase their unique fashion and style. However, as pure gold is simply too soft and malleable to be made into jewellery for everyday wear, gold is blended with other alloys such as zinc, copper, palladium, and silver to make it more durable and scratch-proof for daily usage.

24K gold, otherwise known as 999 gold, refers to pure gold, however it is too soft to be used in jewellery. Instead, when we talk about gold jewellery, we are usually referring to gold alloys that have been blended with various purities. There are a couple of factors to consider before settling on a gold purity that you think might be suitable for you. 

For instance lower karats of gold, such as 10k, have less gold in the metal alloy, but are usually more affordable and durable. Higher karats such as 18k gold, tend to have a higher ratio of gold in the alloy, and as such, they are softer and more expensive than their 10k karat counterparts. 14k gold is usually the perfect middle ground between the two, making it popular in jewellery.

999 Gold Jewellery SK 999 Gold Jewellery


It is impossible to obtain 100% gold with zero impurities, which is why 24 carat gold or 999 gold (gold content of 999.9 parts per thousand) is known as the purest kind of gold. 999 gold is valuable, yellow in appearance and resistant to tarnish - but not so when it comes to being strong and scratch-proof. As the first retailer in Singapore to launch offer 999 pure gold, SK Jewellery turns this prized metal into beautiful gold collectibles like bars and coins as well as intricate and exquisite Si Dian Jin jewellery pieces that are more solid in design and good for investment or keepsake purposes.

916 Gold Jewellery in Singapore SK 916 Gold Jewellery


916 gold refers to 91.6 per gram of gold or 22 karat gold. This term represents the percentage of gold present in the gold jewellery, ornament, or coin. Any gold jewellery made with 916 gold is made using 91.6% of pure gold, while other metals make up the remaining percentage. Essentially, 916 gold is the finest of gold jewellery that can be worn. Due to its percentage makeup,  916 gold jewellery is much more durable and less likely to be scratched when compared to 999 gold. As such, most gold jewellery are usually crafted from 916 gold, as it is easier and much more adaptable when it comes to intricate designs and complex jewellery craftsmanship.

Gold Purity Standards Gold Jewellery

Gold Purity Standards

Remembering the different gold terminologies can be tricky - especially when there are so many! As a customer, it is important to be always well-aware of the type of gold you are purchasing.


White Gold Jewellery


Mixed with nickel or palladium, zinc and copper, white gold is a popular gold type amongst both the young and old. It is more durable and scratch-resistant compared to yellow gold.
Yellow Gold Jewellery


Picture traditional gold jewellery and you will immediately think of yellow gold. Yellow gold is often mixed with silver, copper and zinc. It is hypoallergenic and requires the least amount of maintenance out of all the other gold types.

Rose Gold Jewellery


A popular gold type in the current jewellery landscape, rose gold is slowly becoming a fan favourite by the younger generation. The “not quite gold, yet not quite pink” colour derives from mixing gold with copper.

As you can see, white and rose gold are no less “pure” than yellow gold. Instead, it is simply the additional metal content that varies between them. Many people know which colours of gold they prefer, however there are a few guidelines that you can follow to help you find the right shade of gold. For example, people with cooler skin undertones tend to suit white gold, while people with warmer skin tones look better with yellow gold. People with pink undertones in their skin may prefer rose gold instead. Of course, there are no hard rules when it comes to choosing gold jewellery, hence, you should try on different kinds of varying designs to pick your favourite.

Gold Jewellery Dos Gold Jewellery Dos

Do's for Gold Jewellery

  • Take jewellery off before bathing
  • Soap from bathing and showering can cause the jewellery to lose its shine and luster.
  • Put on your jewellery last when getting ready
  • Perfume, lotions, makeup, and hairspray can cause damage to your gold jewellery. Hence, it is best to only put on these things first before putting on your jewellery.
Don't for Gold Jewellery Don't for Gold Jewellery

Don’ts for Gold Jewellery

  • Do not wear your gold jewellery while playing sports
  • As gold is typically a soft metal, it is best to avoid wearing your jewellery when playing any high-contact sports to prevent any unnecessary scratches, dings and dents.
  • Do not wear your jewellery to the pool or spa
  • Chlorine is  gold jewellery’s worst enemy. Repeated exposure of chlorine to gold jewellery will weaken its structure and cause it to completely break apart.

To find out more on how to clean and store your gold jewellery in the hot and humid Singapore weather, view our Jewellery Care Guide here.

SK Jewellery has an extensive collection of jewellery pieces suited for your every need. Other than 916 and 999 Pure Gold jewellery, we also offer other collections such as diamonds that are both natural and lab grown, jade, pearls, and gemstones. Shop them online or visit our stores across Singapore now!

Have more questions to ask about gold jewellery? Simply reach out to us today to find out more.