About
Let Joy Shine On
Building on its brand vision that everyone deserves to shine, SK Jewellery is now embarking on an exciting new mission: Let joy shine on. This evolution underscores the brand’s commitment to making premium jewellery not only accessible but enduring.
Since its inception in 2003, SK Jewellery has been dedicated to crafting meaningful jewellery that celebrate life’s milestones. With a passion for quality and innovation, SK Jewellery makes luxury accessible, offering exquisite designs that reflect individuality and timeless elegance. Every piece is designed to bring joy that shines on, lighting up one’s most precious moments beyond the now; pieces that can be cherished and passed down through generations.

SK Jewellery is relentlessly dedicated to innovation and design. Each product is thoughtfully created, and set to revolutionise the way customers perceive how contemporary jewellery marries art and tradition.
Innovation
SK Jewellery has always worked with the most experienced craftsmen with artisanal jewellery-making skills, coupled with the newest technology to create never-before-seen, ground-breaking jewellery collections.
Design
Designed with contemporary sensibilities, and with the modern woman in mind, each piece of jewellery tells a beautiful story, and becomes an essential part in her life.
Value
With direct sourcing of materials without the middleman, SK Jewellery is able to offer products of the best quality and value.

The Leader of Pure Gold
As the industry leader in 999 Pure Gold jewellery, SK Jewellery boldly combines art and tradition, using state-of-the-art technology with immaculate craftsmanship to create the most stunning 999 Pure Gold jewellery pieces and collectibles available in the market today. With its immensely popular 999 Pure Gold Bridal collection and creative gift collections, the jeweller has revived great interest in the precious metal, and re-defined the art of gifting with its intricate jewellery that is conceptualised with inspirational stories behind each and every piece. Made to be loved, cherished and passed on for generations, each SK Jewellery piece is truly Beautifully Crafted, Meaningfully Told.
A member of SK Jewellery Group
SK Jewellery Pte Ltd. is a subsidiary of SK Jewellery Group, established since 2003. As the leading jewellery retailer in Singapore and Malaysia with over 70 showrooms to date, SK Jewellery offers a wide array of jewellery, including yellow gold, collectibles, and copyright jewellery, as well as a selection of gifting jewellery in white gold, pearls, jade, and K-gold. As pioneers in the pure gold jewellery segment, they offer customers trusted quality, ensuring they have the best for their most treasured moments.
SK Jewellery Group Ltd was founded in 1991 and has an established presence of over 30 years in Singapore and over a decade in Malaysia. Headquartered in Singapore, the corporate functions include research and design, direct sourcing, logistics, training, branding and the group’s retail businesses.
Awards & Accolades
