SK Jewellery launches 999 Pure Gold Xifu (囍福) Collection
SK Jewellery, Singapore’s leading 999 Pure Gold jeweller, launched the premium 999 Pure Gold Xifu (囍福) Collection with a grand celebration titled SK Jewellery Transcending Gold – The Perfect Union event on Wednesday, 22 February 2017. The event, which took place at The Grand Ballroom, JW Marriot Hotel Singapore South Beach, was attended by jewellery connoisseurs, long-time customers, friends of the brand and media.
To celebrate time-honoured wedding traditions, SK Jewellery commissioned a series of original artwork, inspired by the three letters in the traditional wedding practice Three Letters and Six Etiquettes (三书六礼). In charge of the art direction is President’s Design Award winner Mr. Theseus Chan and the illustration is done by graphic designer and illustrator Ms Wu Yanrong.
Guests were also treated to a spectacular fashion presentation, featuring a range of Si Dian Jin and wedding gowns from past to present. Special guest Nathan Hartono serenaded the beautiful brides with heartfelt renditions of Say You Won't Let Go and 告白气球, both of which were performed for the very first time by the performer.
A premium 999 Pure Gold Si Dian Jin brand, the Xifu Bridal Collection is conceptualised to honour Chinese wedding traditions with a contemporary approach. The Chinese character for double happiness (囍) and that for good fortune (福) form the brand name and conveys a joyous reverence for the sacred union between a man and a woman, the blessings from parents and the exuberant celebration of the momentous event.